We're about California. We're about everything absurd under the sun. We're about providing the best Left Coast humor that money (or even lack of money) can buy. We're about building a wonderfully twisted community of folks who have a healthy —— if demented —— sense of humor. We know that humor can be used to sharply point out injustice and hypocrisy; it can create enemies, but it can also heal and unite. We, The LaLa Times and readers alike, are people across a broad spectrum of age, ethnic backgrounds and professions who are passionate about what we do, but never too high-minded that we forget to laugh at our personal foibles as well as the human condition -- especially the mental condition of Californians.

With your help, we'll be the premiere Left Coast humor site, offering fictitious and practical content to millions of Californians, and those around the world who are fascinated —— or horrified —— by the enigmatic entity and epicenter of wackiness that is the island of California.